Introduction In modern rapidly changing corporate environment, maintaining an edge of the competition is crucial. Market research has traditionally been a core approach for gaining a competitive advantage, but the emergence of Artificial Intelligence (AI) has revolutionized this process. Tools driven by AI are transforming how companies gather, pr

Introduction Social media marketing is evolving dramatically in recent years, driven by changes in technology, user behavior, and corporate demands. A major transformation in the advertising sphere has been the rise of artificial intelligence (AI). AI’s potential to revolutionize social media marketing has captured the focus of organizations and